Niche Marketing For Women – Making Money While Loving Life!
Article by Michelle M. Meeks
Niche marketing, by definition, is internet marketing that focus’s upon one small topic or target audience of buyers on the internet. An example of a niche might be the relationship niche or the dating niche or the credit repair niche. A micro niche, which you may have heard of, is simply an even smaller portion of that niche that laser targets a more specific topic such as how to get your ex back or how to date strippers. Riveting topics, I am sure you will agree, but I am not here to give you a simple less on the definition of a niche and a micro niche.
What I want to share with you, as a female internet marketer, is something that flies in the face of just about everything that you might have been told about niche marketing. This goes against what ever guru out there teaches and what ever so called expert preaches. What I want to suggest to you is a new idea that is going to work for you and make you successful as an internet marketer. I want to tell you that you can become successful by working in whatever niche you choose.
No matter what niche or topic intersts you, that is where you need to be and what you should be focusing on, especially if you are new to internet marketing. While all the experts might tell you that according to their research you should only be working in niches where there are tons of buyers, I say that you know your topic best. You know yourself the potential in the market that intersts you and you probably have a lot of great ideas about what those people want and need. Don’t you? But you might be scared and wonder why all the experts say that you should target the big niches that are proven first.
Think about this for a second with me. If you were trying to make yourself appear as an expert on a certain topic, let’s just say internet marketing focusing on niche marketing what would you be sure to do? You would be sure that you never gave out any erroneous advice. You would be sure that everything that you said on the topic of niche marketing was correct and that you could back it up with statistical data. In other words, the big gurus will always point you towards the old reliable standby niches because they are proven. Other people are making money in them so you should be able to also. Stuff like weight loss, get your ex back and the internet marketing niches are what I’m talking about here. But you got to know that there is a catch. The competition in these niches is tremendous so with that guaranteed payoff of working in a niche there is a catch.
Just think of how you would feel writing about the same boring subject that you really have little or no interest in to begin with. Imagine waking up each morning knowing that you have to produce a certain number of articles on a given subject that you’re going to have to research and dig for information on. How would it feel to be almost forced to have to act interested in a subject that you know nothing about, you’re not an expert in and you really have no passion for. How long before you wind up feeling as if your little work at home business was more like a job than your escape from a job?
So, when working in a niche that doesn’t interest you there is a good chance that you will get burnt out pretty quick while you’re trying to grow your business. You might even quit before you start making any real money and your dream of living the internet lifestyle or providing the little things for yourself or your family that your full time job doesn’t provide might wind out going out the window thanks to the advice of some internet marketing guru. So, instead I say, follow your love, your hobby, your passion and your heart. If there is a topic that you love than make this the cornerstone of your online business and go from there.
If you love gardening then work in that direction. A simple blog with gardening tips that enthusists might not be able to find anywhere else might be the perfect fit for you. Your research and marketing could be done through article related to your passion and time spent on your favorite forums! As things progress and you become known as an expert in your niche you could write a simple book and market it to your niche. You could branch out with many sites or blogs related to different aspects or sub niches that interest you. If it’s gardening that you are passionate about you could have a site about rose gardening and another about vegetable gardening and a third about landscaping with flowers.
There really is no end to the possibilities and I am sure that you are giddy right now thinking of what you want to do next. The thing is that this passion and energy will carry you through during the lean times as you are learning how to market. This probably wouldn’t be so if you were working in a niche that you struggle to think of topics and things to write about and research. Then when the money does come it will be like icing on the cake and all of your work, which seemed like play, will be worthwhile.
It is really up to you what direction you want to head. You can follow the age old advice of men who have positioned themselves as experts in the field of internet marketing by being old sages of pointing out the obvious. Or you can head in your own direction and blaze a path where others are reluctant to tread. Make money doing something that you love and your business will never seem like work. Make the gurus take notice and show them how it’s done by using this common sense approach to internet marketing before it becomes in vogue to do what your heart has told you to do all along.
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