Using Alternate Metals to Manufacture Engagement and Wedding Rings
Article by Mark
Once upon a time, when the prince was a little short on cash, he had the princess’s engagement ring made out of gold instead of the much more expensive platinum. As gold rose in price to new highs, once again less well-heeled royal couples were looking for some lower cost alternatives. CrownRing is the obvious choice for economical options without sacrificing quality. Royalty to everyday people will feel right at home browsing the different CrownRing collections, as the owners of this Canadian jewelry manufacturer explain:”We believe the day a couple gets married they are the king and queen of their world,”"To distinguish a king and queen from other people, they have a crown on their head. In the case of the wedding day, the ring is the crown and it is symbolic of how special they are and the sovereignty that they have over their new life.” Founders Thierry Bellisha and Haimy Mann are well aware of the economic issues that face couples today in wedding planning. Out of respect for the many people who are now experiencing financial shortfalls, they became one of the pioneers in offering alternative metals as part of their collections. “With the economy we’re in, there are unfortunately couples that don’t have the budget for fancy and expensive wedding rings so offering rings in a variety of metals gives a great alternative to a lot of people right now… notes Bellisha” What metals could you expect to find in place of gold and platinum men’s and women’s wedding rings? In 2002 CrownRing introduced a full line of wedding rings crafted from Titanium. This hard and durable metal is not as pliable as either gold or platinum, but CrownRing purchased a number of state-of-the-art (or cutting edge, pun intended) robotized pieces of machinery that could manufacture each design with precision and guaranteed quality,. Although they acquired this equipment for multiple purposes, it did allow them to expand their business to include metals other than gold and platinum for their bridal ring collections. CrownRing also offers over 400 different models of and wedding rings for men and women, in Tungsten Carbide, Cobalt, and Black Cobalt, as well as Titanium. Do these less expensive metals measure up to the gold and platinum standards? Absolutely! In fact, in a blind test done by a retailer, customers were shown wedding rings fashioned from platinum, gold, and cobalt. The majority chose the cobalt. The whitest of white bright finish is very pleasing to the eye, and the robustness of the metal is next to none. “White cobalt products offer a bright polish that many people find more appealing than gold or platinum. Cobalt is also an incredibly hard and durable metal that provides a level of durability previously unheard of in the jewelry industry.”"With the rising popularity of alternative metals, it is obvious that a cost-effective substitute for platinum or gold has incredible potential for success. Cobalt presents a color and look comparable to these metals while also providing durability that goes beyond any precious metal and makes it a very attractive option.” Black Cobalt is the new addition to the CrownRing collections. Rather than being an actual metal, it is a finish that is applied to a base metal. The company did not consider using this form of plating, even though it had become very popular, until they were able to find a process that equaled their standards of quality. The addition of Black Cobalt has allowed them to explore new and exciting designs.”…the use of black and white cobalt has allowed us to push the boundaries of alternative metal design far beyond industry standards in terms of both quality and creativity.”All of the CrownRing rings are 100% hypoallergenic, and carry a life-time warranty. Whatever the metal you chose for your engagement and wedding rings, you will be assured of a quality that will last for decades.
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